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Posts from ‘April, 1983’

Following in the footsteps of Spot Cash

A recent, highly successful scratch card promotion was The Great Guinness Challenge' conceived by Don Marketing for London-based Allen Brady & Marsh and its client Guinness.

Incentive Marketing and Sales Promotion: Chambers’ move in promotional games

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Incentive Marketing and Sales Promotion: Chambers’ move in promotional games

April 1983

John Chambers, sales promotion manager at Allen, Brady and Marsh has become managing director of Don Marketing, one of the world’s leading promotional games companies.

Says Chambers ‘The computer printing and video revolution has opened up spectacular opportunities for new sales promotion techniques. Don Marketing is at the forefront of this new technology and the potential is enormous.’

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