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Don Marketing Cinzano ‘Instant Roulette’ Game

Three Don Marketing directors, from the left John Donovan, Roger Sotherton and John Chambers at launch of Cinzano Instant Roulette Game in or around 1983. The worlds first scratch off competition game on a bottle label.

Same Don Marketing directors, John Donovan, John Chambers and Roger Sotherton, with John Chambers centre.

Don Marketing directors John Chambers (left) and John Donovan  photograph taken in or around 1983

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Label Games: First scratchcard competition on bottle labels is launched: Packaging News November 1983 Article starts on front page, continues on page 4. Separate photograph of Don Marketing MD John Chambers (left) and Chairman John Donovan with Cinzano Instant Roulette poster

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