Posts from ‘November, 1983’
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE
CINZANO INSTANT ROULETTE
PACKAGING NEWS: LABEL GAMES
CINZANO drinkers could be in for a bonanza this Christmas in a £100,000 prize promotion. A breakthrough, by promotional games specialist, Don Marketing, has created what is claimed to be the first ever scratchcard competition to appear on a bottle label.
Instant Roulette is the name of the game chosen by Cinzano and this could lead the way in a new field of on pack promotions. See page 4 for full details.