Royal Dutch Shell Plc  .com Rotating Header Image

John Donovan, Roger Sotherton and John Chambers, Don Marketing 1983

Don Marketing directors from the left, John Donovan (Chairman), Roger Sotherton (Marketing Director) and John Chambers, Managing Director. Photograph taken at Don Marketing Chelmsford UK offices in 1983, with Shell Singapore Make Money poster in background.

Don Marketing Managing Director John Chambers photographed on Shell forecourt during the spectacularly successful Shell Make Money game in 1984.

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984

Shell Make Money full page advert: Evening Standard 21 February 1984

Shell is back making money: Incentive Marketing and Sales Promotion March 1984

London Evening Standard article “the old lady with the right-hand halves” about the “spectacularly” successful Shell Make Money game: 1984

Anatomy of a Shell winner: Campaign Magazine 27 April 1984

Don Marketing directors, from the left, John Chambers, Roger Sotherton and John Donovan on a Shell UK forecourt during the Male Money promotion in 1984, which Don Marketing also supplied for Shell Ireland and Shell Singapore.

Don Marketing founder and Chairman John Donovan (left) with Don Marketing Managing Director John Chambers on a Shell UK forecourt during the Shell Mastermind promotion in 1984.

CAMPAIGN 27 APRIL 1984 Page 39 Associated full page Don Marketing ad in same edition of magazine

The play’s the thing: Marketing 31 May 1984

Shell Press Release for Shell Mastermind Promotion July 1984, plus FULL RULES and Game Piece (Promotion launched Monday 2rd July 1984)

EXTRACT FROM PRESS RELEASE: John Smeddle, Sales Manager, Shell UK Oil said: “The successof Make Money, which we launched in February, is now a matter of record. It increased our trade and helped to change the petrol market from one concentrating almost exclusively on price to one where we could create interest and excitement for the motorist buying petrol at a fair price. “The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game.”

Shell Mastermind full page advert: London Evening Standard 2 August 1984

Shell Mastermind half page advert: Daily Mirror 27 August 1984

Don Marketing full page ad relating to Shell Mastermind in Marketing Magazine, 6 September 1984

Why games became big business: Campaign Magazine 14 September 1984

John Donovan, Shell Critic

John Donovan, Critic of Royal Dutch Shell

 

Roger Sotherton, Marketing Director, Don Marketing: 1984

Roger Sotherton, Marketing Director, Don Marketing: 1984

 

 

 

John Donovan, Chairman, Don Marketing 1984. Best known for promotional games such as Make Money and Make Merry supplied to Royal Dutch Shell

John Donovan, Chairman, Don Marketing 1984. Best known for promotional games such as Make Money and Make Merry supplied to Royal Dutch Shell

 

John Donovan, Chairman, Don Marketing 1984. Best known for games supplied to Shell

John Donovan, Chairman, Don Marketing 1984. Best known for games supplied to Shell

 

 

Ken Brown, Operations Director of Don Marketing, the agency that created games for Shell

Ken Brown, Operations Director of Don Marketing, the agency that created games for Shell

 

John Chambers, Managing Director of Don Marketing, 1984

John Chambers, Managing Director of Don Marketing, 1984

 

 

Ken Danson, Shell Sales Development Manager, 1984

Ken Danson, Shell Sales Development Manager, 1984

 

Ken Brown, Operations Director of Don Marketing, 1984

Ken Brown, Operations Director of Don Marketing, 1984


Comments are closed.

%d bloggers like this: