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Posts from ‘May, 1984’

Marketing Magazine: The play’s the thing

ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE Marketing: The play’s the thing 31 May 1984 EXTRACTS: People love to play games, and, as Shell’s Make Money promotion shows, they’ll flock to the point of sale to take part. By George Pitcher It is appropriate that the American term for promotions like the much vaunted and […]

The play’s the thing

People love to play games, and, as Shell’s Make Money promotion shows, they’ll flock to the point of sale to take part.