Royal Dutch Shell plc .com Rotating Header Image

Posts from ‘September, 1984’

MARKETING MAGAZINE SALES PROMOTION SURVEY: 6 SEPT 1984

ARTICLE ADDED TO OUR ONLINE ARCHIVE MARKETING MAGAZINE SALES PROMOTION SURVEY: 6 SEPT 1984 EXTRACTS: So why did Shell, in February of this year, spark off the first promotional battle in petrol marketing for more than a decade? The answer, so the trade suggests, may have some-thing to do with Shell wanting to put the […]