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Posts from ‘May, 1988’

Marketing Week: Don Marketing posts warning about Shell

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Marketing Week: Don Marketing posts warning about Shell

Don Marketing, the sales promotion agency alleging Shell breached copyright on the idea it used to create the Shell Smart card scheme, has placed an advertisement in this week’s Marketing Week warning businesses they may face legal action if they join the scheme.

Under the headline “Shell Smart Legal Notice”, the ad sets out the details of the court case and warns potential partners that participation in the scheme “may involve an infringement of rights, rendering it liable to legal action”.

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