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Posts from ‘September, 1988’

Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE

RESEARCH: ENSURING THE RIGHT RESPONSE Marketing Week Magazine: RESEARCH: ENSURING THE RIGHT RESPONSE: 23 SEPTEMBER 1988 EXTRACT: The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of […]