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Posts from ‘October, 1988’

Marketing Week LETTERS page: Scratch ‘n’ miff

ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE

Marketing Week LETTERS page: Scratch ‘n’ miff

14 October 1988

With reference to your Special Report on sales promotion (Research: Ensuring the right response, Marketing Week, September 23).

We were flattered to read the reference by Brian Francis to the Cinzano Instant Roulette bottle label scratch-off game, which he praises as the “most successful ever pre-christmas promotion run of Cinzano”.

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.

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Scratch ‘n’ miff

For the record, the promotional theme was developed in association with CBH & Partners and used an on-label game technique pioneered by Don Marketing for which a UK patent has now been granted.
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