Sales Promotion Magazine March 1991
Shell launches Star Trek scratchcard game
In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue promotions.
The Star Trek theme was chosen for its broad appeal and the promotion will also coincide with the 25th anniversary of the television series.
The competition offers over £1.5m in prizes along with family holidays in California and the chance to appear with the Star Trek cast at Universal Studios.