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Posts from ‘July, 1991’

Will Shell’s intergalactic experiment pay off?

Will Shell’s intergalactic experiment pay off? Cover story plus coverage on 7 pages with extensive colour piks: Promotions & Incentives Magazine July-August 1991 MAIN ARTICLE Hang on! I’ve got a new idea… …said Don Marketing when the agency sold Shell its idea for the Star Trek promotion, neatly persuading the oil giant to abandon its […]