Promotions & Incentives Magazine: National lottery takes its chances
Is a national lottery necessarily a good thing? Or is it too early in the game to predict a result?
A national lottery looks set to make a reappearance in the UK by 1994, after an absence of 166 years. We find out what the experts think.
Managing director, Don Marketing
“Compare this country with California, which is about the same size as Britain, and it gives some indication of the likely effects of a national lottery here. California has had a state lottery for about ten years and there are now more promotional games running than ever before. Another development has been the move by television networks into promotional activity.
“A National Lottery Board would decide who will have the franchise. The Pools Promoters Association must be very much hoping that they’ll be asked to run the national lottery. I think that’s fairly likely – after all they have the existing organisation and public confidence. But lots of US companies that supply electronic equipment in Europe for lotto-style cards have been lobbying as well.”