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Marketing Week: Shell faces libel threat from Don
31 March 1994
Sales promotion agency Don Marketing is threatening to sue Shell UK for libel while at the same time circulating the results of a poll it claims to have carried out among Shell retailers.
The two companies are due to meet in court over Don’s accusation that Shell used its ideas in a series of promotions without permission or payment.
Don has sent a letter to Shell from solicitors acting for Don claiming a press release the company issued two weeks ago was defamatory and untrue (MW March 24) and is demanding a retraction.