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Debrief: SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON
SHELL UK OIL is being sued for over £350,000 damages for alleged use of promotional ideas without permission or, in some cases, payment. In a writ issued at the end of September, Bury St Edmunds-based sp consultancy Don Marketing accuses Shell of repeatedly using ideas put to it speculatively and in confidence. Don cites Shell’s July ’94 “Now Showing” promo and a Nintendo promo in 1993 – the latter the subject of a previous writ served last April and settled out of court by Shell for “a substantial sum”.