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Marketing Week: Irate Don hits Shell investors
Shell UK: Don has issued three writs and a court proceeding alleging wrongful use of retail promotion
27 Jan 1995
By Jon Rees
Shell UK dealers and institutional shareholders have received letters from sales promotion company Don Marketing accusing Shell of a cover-up involving a “flawed” promotion.
Don and Shell are involved in a long-running legal dispute, due to come to court in February. Don has issued three high court writs and county court proceedings against Shell, alleging the wrongful use of retail promotions developed by Don Marketing.