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Posts from ‘October, 1995’

Marketing Week: LEARNING THE RIGHT RULES OF THE GAME

ARTICLE ADDED TO OUR ONLINE ARCHIVE Marketing Week: LEARNING THE RIGHT RULES OF THE GAME 11 October 1985 Promotional games can be a powerful friend to today’s marketer- or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield Games are one of the most powerful promotional weapons available. But […]

Shell UK Oil and Don Marketing

Debrief Newsletter October 1995 Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court.  http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd

Shell UK Oil and Don Marketing

Debrief Newsletter October 1995 Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court.  http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd