ARTICLE ADDED TO OUR ONLINE ARCHIVE Marketing Week: LEARNING THE RIGHT RULES OF THE GAME 11 October 1985 Promotional games can be a powerful friend to today’s marketer- or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield Games are one of the most powerful promotional weapons available. But [...]
Posts from ‘October, 1995’
Shell UK Oil and Don Marketing
Debrief Newsletter October 1995 Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court. http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd
Shell UK Oil and Don Marketing
Debrief Newsletter October 1995 Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court. http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd

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