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Posts from ‘October, 1995’

Marketing Week: LEARNING THE RIGHT RULES OF THE GAME

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Marketing Week: LEARNING THE RIGHT RULES OF THE GAME

11 October 1985

Promotional games can be a powerful friend to today’s marketer- or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield

Games are one of the most powerful promotional weapons available.

But when they make headlines, it is not always good news – as the Mirror Group, Esso, Asda and Cadbury Typhoo found to their cost recently when their games had to be curtailed or withdrawn. The media take a disproportionate interest in such disasters, often giving them front-page coverage to the exclusion of more important events.

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Shell UK Oil and Don Marketing

Debrief Newsletter

October 1995

Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court. 

http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd

Shell UK Oil and Don Marketing

Debrief Newsletter

October 1995

Despite meetings between Shell UK Oil and Don Marketing in an attempt to reach settlement in their long-running dispute over alleged theft of promotional concepts (Debrief, 3-63), the parties are agreed on only one point – that the matter should go to court. 

http://www.shellnews.net/PDFs/DebriefNewsletterOctober%201995.pd

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