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Posts on ‘October 11th, 1995’

Marketing Week: LEARNING THE RIGHT RULES OF THE GAME

ARTICLE ADDED TO OUR ONLINE ARCHIVE Marketing Week: LEARNING THE RIGHT RULES OF THE GAME 11 October 1985 Promotional games can be a powerful friend to today’s marketer- or a deadly enemy if mishandled. John Donovan picks his way carefully through a potential minefield Games are one of the most powerful promotional weapons available. But [...]