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Posts from ‘April, 1998’

Donovan brings new Shell writ

John Donovan, the sales promotion agency managing director who is suing Shell for copyright infringement over its Smart Card loyalty scheme, has served another writ on the oil company, this time for libel.

Marketing Magazine: Donovan brings new Shell writ

30 April 1998

Marketing Magazine: Donovan brings new Shell writ

John Donovan, the sales promotion agency managing director who is suing Shell for copyright infringement over its Smart Card loyalty scheme, has served another writ on the oil company, this time for libel.

Donovan, whose agency, Don Marketing, has already brought three copyright actions against Shell, is suing over a press statement the oil firm released in response to his latest copyright writ.

Shell responded to the writ, served two weeks ago, by saying it was satisfied that “the claim … is entirely without substance”.

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ANNOUNCEMENT IN MAJOR PUBLICATIONS OF DONOVAN LITIGATION AGAINST SHELL

ANNOUNCEMENT IN MAJOR PUBLICATIONS OF DONOVAN LITIGATION AGAINST SHELL

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ANNOUNCEMENT IN MAJOR PUBLICATIONS OF DONOVAN LITIGATION AGAINST SHELL

ANNOUNCEMENT IN MAJOR PUBLICATIONS OF DONOVAN LITIGATION AGAINST SHELL

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Below-the-line agency Don Marketing is taking Shell to court

Marketing Magazine

23 April 1998

STOP PRESS COLUMN: Below-the-line agency Don Marketing, which is taking Shell to court over the copyright of the Shell Smart Card, is booking full-page ads in newspapers over the next two weekends to alert Shell shareholders to its dispute with the company. The ads will direct people to a specially set-up Web site, on which the agency has posted full details of its claim that Shell stole its ideas for the loyalty scheme.

Don Marketing booking full-page ads to alert Shell shareholders to its dispute with Shell (Original Article)

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Marketing Week: High Court papers unveil ‘secret’ Shell writ losses

Article being added to our Online Archive

Marketing Week

High Court papers unveil ‘secret’ Shell writ losses

By Tom O’Sullivan

High Court papers have revealed that Shell has already lost three copyright battles with the promotional agency that issued a High Court writ against it two weeks ago.

The details of the out-of-court settlements have, until now, remained secret as part of the agreement reached by the two sides.

In its latest legal action, Don Marketing is suing Shell for allegedly breaching its copyright on the concept idea used to create Shell’s Smart card loyalty scheme, which is being tested in Scotland.

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Marketing Week: Shell action fuels copyright conflict

23 April 1998,
By Tom O’Sullivan

Don Marketing’s latest High Court writ against Shell is its fourth since 1992. All have been settled out of court but for the first time we reveal the details of cases which place the spotlight on intellectual copyright.

Shell has already lost three copyright battles in the past four years with the promotional agency which issued a High Court writ against the company two weeks ago (MW April 16).

In its latest legal action Don Marketing claims Shell’s Smart card scheme, which is on trial in Scotland, is based on a “multibrand loyalty programme” which it first developed and proposed to Shell in October 1989.

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Shell card in legal row

A COURT battle over a loyalty card scheme could cost oil giant Shell millions of pounds. Consultant John Donovan, owner of promotional agency Don Marketing, claims the scheme is his brainchild.

Shell in legal row over Smart Card

The writ also reveals that Don Marketing had approached both Sainsbury's and Tesco, among other potential partners, to join a multibrand scheme with Shell in early 1990. Sainsbury's was an initial member of the Shell Smart Card consortium in 1996 but is not part of the Scottish trial.
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