Don Marketing, the sales promotion agency alleging Shell breached copyright on the idea it used to create the Shell Smart card scheme, has placed an advertisement in this week’s Marketing Week warning businesses they may face legal action if they join the scheme.
Posts from ‘May, 1998’
Any business contemplating becoming a partner in the SMART consortium scheme is hereby notified that any such participation may involve an infringement of rights, rendering it liable to legal action. For further information, see our website at: www.don-marketing.com
SHELL SMART LEGAL NOTICE read more
MARKETING WEEK MAGAZINE LETTERS Shell: Don is more than ‘disgruntled’ Picture Caption: Shell: Don Marketing’s battle over the Smart concept is its fourth High Court action against the UK company I am writing in response to Alan Mitchell’s article about the key to loyalty card survival (MWMay 14). He mentioned Shell’s aspiration to reach 8 […]
Article being added to our Online Archive Marketing Week: Shell faces new threat to Smart card scheme Picture Caption: Smart Card: Station mailing threat 21 May 1998 Don Marketing, the sales promotion agency embroiled in a legal wrangle with Shell UK, is threatening to send letters to Shell’s 1,700 service stations warning owners about the-legal […]
Having been caught red-handed stealing our intellectual property, Shell settled by making a substantial payment to us. Frankly we were shocked at the arrogance, lies and subterfuge.
Shell’s Smart card – currently the subject of a High Court dispute over its copyright – is being extended to cover 25 brand partners.
Marketing Magazine 7 May 1998 Marketing: Shell broadens base Shell’s Smart card – currently the subject of a High Court dispute over its copyright – is being extended to cover 25 brand partners. Card holders in much of the UK can currently only collect points at Shell or John Menzies and redeem them at Shell, […]
“Any impartial assessment of the evidence would show that the case is indefensible on Shell’s part,” says Don Marketing managing director John Donovan. “This is a matter of principle. One of the largest companies in the world shouldn’t need to steal ideas from promotional agencies.
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE Forecourt Trader: Don’s Smart writ May 1998 Shell UK is being sued for allegedly breaching copyright on the idea it used to create Shell Smart Card, its loyalty programme. John Donovan, managing director of Don Marketing UK, has issued the High Court Writ alleging that the current Smart […]
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE Promotions & Incentives: Shell stands firm on Smart charges May 1998 Shell will defend itself against claims by its former promotional agency Don Marketing, that it came up with Shell’s Smart consortium idea. Don Marketing director, John Donovan, issued a writ against Shell on 9 April claiming multi-million […]
Sales Promotion Magazine May 1998 Shell in legal row SP agency’s claims over Smart Card cause troubled water for oil company A promotional agency is suing Shell (UK) for allegedly breaching copyright on the concept idea Shell used to create its multipartner Smart Card loyalty scheme. The allegation follows two previously unpublished out- of-court settlements […]
Loyalty Magazine: Shell Smart copyright battle gets nastier John Donovan, a director of Don Marketing UK ltd, believes he owns the copyright to the Shell Smart loyalty scheme. He has been involved in protracted legal wrangling with Shell UK and last month issued a High Court writ when talks broke down. Recently he decided to […]