MARKETING WEEK MAGAZINE
LETTERS
Shell: Don is more than ‘disgruntled’
Picture Caption: Shell: Don Marketing’s battle over the Smart concept is its fourth High Court action against the UK company
I am writing in response to Alan Mitchell’s article about the key to loyalty card survival (MWMay 14).
He mentioned Shell’s aspiration to reach 8 million members within a year “legal battles with disgruntled sales promotion agencies permitting” – a reference to our High Court action against Shell. “Disgruntled” is not the description I would choose.