Promotion & Incentives Magazine June 1998: Page 35
SPECIAL REPORT: CONFIDENTIALITY
Safe ideas
Philip Circus explains how to protect the parts of your work that copyright doesn’t reach
The issue of a writ by Don Marketing against Shell has, once again, thrown up the issue of promotional ideas and how they can be protected. Usually, the issue arises when an agency claims that a client or potential client has used, but not paid for, their idea.
The problem is that protecting promotional ideas and concepts is more difficult than protecting the tangible work which flows from that idea or concept. Actual artwork and copy is subject to copyright protection.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
