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Posts from ‘September, 1998’

DON’T GET MAD GET EVEN

And so to Mr Donovan, director of a marketing company whIch used to think up ideas for Shell. Convinced that some of his ideas seemed to have been adopted by Shell as its own, he started to complain to the company.

London Evening Standard: On cyberpicket lines: DON’T GET MAD GET EVEN

Evening Standard

28 September 1998

On cyberpicket lines

IN THE NET

DON’T GET MAD GET EVEN

WE’VE got Internet banking, Internet sex, Internet hype (aplenty). Now say hello to cyberpicketing, the most fashionable way for little people to get their own back.

Hacking for Girlies recently sabotaged the New York Times website, replacing the usual sober journalism with a rant in support of imprisoned hacker Kevin Mitnick.

At BP, for instance, they were surprised to discover a new website, www.britishpetroleum.co.uk. that was eerily close tn appearance to their corporate home page,www.bp.com. However, all the site’s links led to information about one Mr Bunt, and how his car had been damaged in the carwash of a BP (franchise) garage.

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LEAFLETS BEING HANDED TO STAFF OUTSIDE SHELL CENTRE

Screen Shot 2014-07-03 at 22.41.06LEAFLETS BEING HANDED TO STAFF OUTSIDE SHELL CENTRE 

YOU MAY BE HANDED A LEAFLET OUTSIDE SHELL CENTRE BY MR ALFRED DONOVAN, FORMALLY OF A COMPANY CALLED DON MARKETING UK LIMITED. 

YOU SHOULD BE AWARE THAT JOHN DONOVAN, A DIRECTOR OF DON MARKETING UK LIMITED, MR ALFRED DONOVAN’S SON, HAS ISSUED A WRIT AGAINST SHELL UK CLAIMING THAT HIS COMPANY INVENTED THE SMART LOYALTY CARD PROGRAMME. 

MR DONOVAN’S ALLEGATIONS HAVE BEEN VERY CAREFULLY INVESTIGATED BY SHELL UK AND DISCUSSED IN DETAIL WITH MR DONOVAN AND HIS SOLICITORS. THE CLAIM IS BEING VIGOROUSLY DEFENDED. 

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RESEARCH: ENSURING THE RIGHT RESPONSE

The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.

55% OF RESPONDENTS IN SURVEY OF OVER 1500 SHELL RETAILERS SAY “SHELL UK OPERATES IN AN UNETHICAL MANNER” (SEPT 98)

INFORMATION ADDED TO OUR ONLINE ARCHIVE

55% OF RESPONDENTS IN SURVEY OF OVER 1500 SHELL RETAILERS SAY “SHELL UK OPERATES IN AN UNETHICAL MANNER” (SEPT 98)

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