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Marketing Week: Judge Shell by actions not words
25 February 1999
I read with interest your editorial about the ethical dilemmas facing multinationals and the reference in particular to Shell’s recent public relations disasters. You say that “Shell has apparently learned its lesson”. I beg to differ.
My claim against Shell UK in respect of the Smart loyalty scheme is set down for a three week High Court trial in June.
I invite Marketing Week to attend the trial. You will then be able to make an informed assessment of Shell’s ethical conduct after sensational evidence is put into the public domain.