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Posts from ‘February, 1999’

Marketing Week: Judge Shell by actions not words

ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE Marketing Week: Judge Shell by actions not words 25 February 1999 I read with interest your editorial about the ethical dilemmas facing multinationals and the reference in particular to Shell’s recent public relations disasters. You say that “Shell has apparently learned its lesson”. I beg to differ. My […]