16 June 1999
Ideas man sues Shell
The Shell oil company’s highly successful Smart card customer loyalty scheme was “pinched” from an idea put forward in confidence by the man behind many of its earlier promotions, a High Court judge was told.
In a David and Goliath legal battle, John Donovan, 52, is suing the petrol giant over its alleged misuse of confidential information and its refusal to credit him as creator. Shell says the idea came from a different source.
Ideas man sues Shell (Original Article)