Forecourt Trader: Shell action abandoned August 1999 The long-running and acrimonious dispute between Shell UK and sales promotion agency Don Marketing has ended following a statement released by both parties last month. The dispute centred on Don Marketing’s claim that Shell stole its idea for the Smart loyalty scheme. John Donovan, managing director of Don [...]
Posts on ‘August 1st, 1999’
Don and Shell end Smart row
Speculation in the industry suggests that the sudden capitulation points to the possibility of a merger between Shell and another major petrol brand.
Shell action abandoned
Forecourt Trader: Shell action abandoned August 1999 The long-running and acrimonious dispute between Shell UK and sales promotion agency Don Marketing has ended following a statement released by both parties last month. The dispute centred on Don Marketing’s claim that Shell stole its idea for the Smart loyalty scheme. John Donovan, managing director of Don [...]


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