ENERGY COMPASS: Big Oil rebrands itself
“Despite oil companies’ record as an engine of economic growth and their massive investments in cleaner fuels, recent polls across the US suggest most Americans still regard them as greedy, faceless multinationals that don’t give a fig about the environment or the societies in which they operate.”: “Shell highlights the cleaner nature of its burgeoning LNG business…”
Published by www.energyintel.com 22 July 2005
Despite oil companies’ record as an engine of economic growth and their massive investments in cleaner fuels, recent polls across the US suggest most Americans still regard them as greedy, faceless multinationals that don’t give a fig about the environment or the societies in which they operate. The world’s four biggest publicly traded oil firms have just launched global advertising campaigns designed to change this image. But will these have the desired effect?
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