By Hayley Pinkerfield Revolution UK
16-Mar-07, 13:17
LONDON – Royal Dutch Shell is launching an interactive campaign site to support a new brand positioning.
The site, created by Digit, is part of a global communication campaign, pitching Shell’s quest to secure a responsible energy future. It marks the company’s first fully integrated online marketing message.
Visitors can try out online challenges, which aim to entertain and inform while testing users’ ‘analytical, maths and memory skills. Each game reinforces positive messages about future energy sources.