ARTICLE ADDED TO OUR ONLINE ARCHIVE
Marketing Week: Don claims first round in Shell libel action
30 July 1998
Picture Caption: Shell Smart: Don claims victory
By Clare Conley
Don Marketing, the sales promotion agency, is claiming a victory against Shell UK in the first round of a libel case against the oil giant.
Shell UK was ordered to pay costs for a preliminary hearing at the High Court which took place earlier this week. The libel case will be heard before a jury and Don Marketing will have the power to subpoena top Shell UK management, including chairman Chris Fay, to give evidence.
John Donovan, managing director of Don Marketing, says: “It will become the ‘McShell’ case to follow in the footsteps of Mc Libel’.”
The Shell UK libel case is an off-shoot of a continuing legal battle over the ownership of the original idea for the Shell Smart card scheme (MW April 16). Donovan instigated the libel action in response to a press statement issued by Shell in April, in which Shell UK said it had investigated Donovan’s claim that he has rights in respect of several forecourt promotions and was “satisfied that it is entirely without substance”.
Donovan claims the statement caused damage to his reputation and personal anxiety and distress because it implied that he was pursuing a “bogus” claim for compensation.
MARKETING WEEK JULY 30 1998
We have corrected one spelling error, changing Chris Say to Chris Fay
Link to Original Article