They detail how companies, including General Electric, Procter & Gamble,Shell and Airbus, are busy integrating social networking into their corporate strategies. These companies, say the authors, are showing that the use of blogs, wikis, widgets and other Web 2.0 tools “encourages horizontal collaboration and harnesses the power of collective intelligence to boost productivity, foster innovation and create enhanced value”.
Click to continue reading “Business starts to take Web 2.0 tools seriously”


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