Article by Glen Frost, Editor, The PR Report
Yes, 15 billion. This is the claim of John Donovan, a UK blogger who campaigns against the global oil producing giant Shell (full name Royal Dutch Shell) using his blog www.royaldutchshellplc.com .
Arguably the most powerful blog in the world dedicated to covering one company; and intrigued as to how the site developed such influence, Glen Frost met with the blogs founders, John and Alfred Donovan, to get the full story.
EXTRACTS
The blog is now so popular, and trusted, the site appears on the front page of major newspapers (see pictures), and has ex?employees from Shell contributing regular articles