Extracts from the newly published book: “The Four Stages of Highly Effective Crisis Management” by Jane Jordan-Meier
ALL EXTRACTS FROM THE CHAPTER: “Dealing with Bloggers”
From page 163
First, treat bloggers like mainstream journalists…
The big difference is that they have no editors–there is no editorial chain of command other than their loyal followers and readers.
From page 164
While moms will be fiercely protective of their young, and will fight for their cause (and so would I), so will just about any purist.