By Antonia Juhasz: June 25, 2013 11:30 AM ET
How about Shell Ââ€“ the world’s largest corporation, according to Fortune? In 2010, the company launched an ad campaign called “Let’s Go,” hyping its efforts to “broaden the world’s energy mix.” The ads are still running today. But the numbers tell a different story. Shell reports spending about $400 million a year on alternatives, out of the $23 billion it spent on all expenditures in 2012. At its peak in 2007, Shell was spending just 2.5 percent of its total capital expenditures on alternatives. Today it’s down to 1.5 percent.
Shell abandoned solar in 2006 and maintains only minor investments in wind and some hydrogen research today. The bulk of Shell’s alternative investments today are in biofuels. Meanwhile, it presses ahead with the world’s deepest offshore oil well in the Gulf of Mexico and refuses to do more than “pause” plans for drilling in the U.S. Arctic â€“ even after one of its drilling rigs ran aground in Kodiak, Alaska in January.
As with all these companies, the expenditures that Shell reports publicly on alternatives are difficult to pin down or verify. Shell includes the money it spends on carbon capture initiatives and “other CO2 related work”; both are commendable, but neither one is an alternative energy source.