The Shell Make Money story stretches back several decades. It is a story of spectacular success in terms of a sales promotion catching the public and media imagination, while also generating a huge boost in gasoline sales. Unfortunately the behind-the-scenes story is not so rosy, with Shell engaging in prize-rigging, deception and outright treachery.
By John Donovan
The Shell Make Money story stretches back several decades. It is a story of spectacular success in terms of a sales promotion catching the public and media imagination, while on two occasions also generating a huge boost in gasoline sales.
Unfortunately the behind-the-scenes story is not so rosy, with Shell engaging in prize-rigging, deception and outright treachery.
Many promotional experts believe Shell Make Money was the most successful sales promotion ever conducted. Don Marketing, the sales promotion company I co-founded, won an ISP Award for the 1984 promotion.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
