SEPTEMBER 9, 2016 | BY DEENA M. AMATO-MCCOY
The fuel retail industry may innovate at a snail’s pace, but Shell Retail is bucking the trend.
Following a year-long proof-of-concept, the gasoline and convenience store retailer is embarking on an iPad-based point-of-sale (POS) deployment at dedicated locations. The robust cloud-based system is designed to centrally manage fuel stations and markets more effectively; ensure compliance with data security standards, and most importantly, improve the customer experience through the point-of-purchase.