Royal Dutch Shell Plc  .com Rotating Header Image

Shell collaborates with Oath to launch next phase of its “Make the Future” campaign

SINGAPORE – Media OutReach – 12 February 2018 – Today, Oath announces a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase. The new phase brings the content of its “On Top of the World” music video to life through a crafted WebGL “Globe” activation, created by Oath’s RYOT Studio global solutions team in collaboration with UNIT9: allowing people to explore the five cleaner energy projects featured within the music video through its interactive design.

The music video itself features five global artists and celebrates five cleaner energy solutions supported by Shell across four continents that are helping provide access to cleaner energy and support local communities.  This content will reach Oath’s millennial and mobile audiences across five markets (US, UK, Brazil, Singapore, and India) using Tumblr and its Yahoo Gemini and BrightRoll premium video distribution and syndication channels, driving audiences to the interactive “Globe” to explore the content. FULL ARTICLE and its sister websites, and are all owned by John Donovan

Comments are closed.

%d bloggers like this: