Article added to Online Archive Convenience Store News California Shell Dealers Score Crucial Victory Publication: convenience store news Date: Wednesday, November 6 2002 LOS ANGELES — It’s been a long time since running a gas station has been reasonably lucrative for independent franchise dealers like Al Buczkowski, who runs a Shell convenience store in Oak View, Calif. [...]
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SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON
Don evolved Shell’s legendary ‘Make Money’ promo back in 1984 (still the benchmark by which the success of forecourt promotions is measured) and the relationship between the two companies – now sadly soured – spans thirteen years.
DON MARKETING STEPS-UP ITS ATTACK ON SHELL
Don then formed a Shell Corporate Conscience Pressure Group and mailed Shell dealers and institutional shareholders accusing the oil giant of a cover-up involving a “flawed promotion”.
Shell is back making money
Shell’s retail advertising and services manager Mike Beach: ‘We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.’
DEBRIEF: SHELL IN HIGH COURT SUIT OVER SMARTCARD SCHEME
Self-cast in the role of David to Shell’s Goliath, Donovan has successfully pursued earlier legal actions against Shell for infringement of his intellectual property; he also won an interim hearing against the oil giant for alleged libel.
Judge Shell by actions not words
During the current litigation, Shell has employed undercover investigators who have used outright deception in the course of their activities. I have a letter from Shell’s legal director, Richard Wiseman, admitting Shell’s association with the covert activities (copy available on request).
Chambers’ move in promotional games
Last summer’s Great Guinness Challenge, recently nominated for an ISP award, was developed by Don Marketing and was’ coordinated by Chambers at ABM. This promotion is believed to have increased sales of draught Guinness by up to 30 per cent in the 22,000 participating pubs and clubs. The current ‘Pint Size Guinness Book of Records’ promotion was the result of a similar successful link-up.
Shell stands firm on Smart charges
Don Marketing director, John Donovan, issued a writ against Shell on 9 April claiming multi-million pound damages.
Forecourt Trader: Don’s Smart writ
Shell UK is being sued for allegedly breaching copyright on the idea it used to create Shell Smart Card, its loyalty programme.
Don Marketing Bottle Label Game: CINZANO INSTANT ROULETTE
CINZANO drinkers could be in for a bonanza this Christmas in a £100,000 prize promotion. A breakthrough, by promotional games specialist, Don Marketing, has created what is claimed to be the first ever scratchcard competition to appear on a bottle label.
The legal dispute between Shell and Don Marketing… has become a public feud
The legal dispute between Shell and Don Marketing over the origin of two promotions has become a public feud, with both sides adopting hardline positions.
Shell seeks guarantee over costs in Don case
“Shell is doing all it can to stop these cases coming to court and using its financial weight against a small firm,” says Don managing director John Donovan.
Shell faces libel threat from Don
A spokesman for Shell says the company has no plans to retract the press statement.
Shell: ‘claims will fail’
Despite Shell making the agency an out-of-court settlement of £60,000 over the use-without-consent issue, Alfred Donovan has recently set up a ‘Shell Corporate Conscience Pressure Group’ to bring attention to what he believes is Shell’s misconduct in relation to several promotions the company has run.
DAVID DON AND GOLIATH SHELL: EPISODE 3,651
IT TAKES GUTS and endurance to challenge the might and financial muscle of an opponent like Shell UK Oil and Don Marketing’s John Donovan clearly has both in spades!


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