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Posts under ‘Bruce Forsyth’

Since the 1990s, Shell has been at war with John Donovan

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From page 16

Extract begins

It is fair to say that the first dozen years of the business relationship between Shell and Don Marketing was very successful for both parties. Not only in the UK but around the world. We enjoyed a mutually beneficial and trusting relationship.

In the two decades since 1993, the mutual admiration evaporated and the relationship became so acrimonious that The Times newspaper published a City Diary article in 2007 about Shell’s hostile relationship with my family.

Extract:

Since the 1990s, Royal Dutch Shell has been at war with a family who registered a website, royaldutchshellplc.com. The Donovan family, led by 90-year-old Burma veteran Alfred, perhaps quixotically want Shell to change its management. Shell has failed to shut down the site, which has attracted job applications and, allegedly, even a terrorist threat, all of which are dutifully passed on to the company. read more

Long association with the Royal Dutch Shell

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From pages 14, 15 & 16

Extract begins

LEADING THE WORLD IN PROMOTIONAL GAMES

The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.

I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.

We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract. read more

Donovan/Royal Dutch Shell: The Good Old Days

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Bruce Forsyth (above) as a rather camp cowboy: Video Link

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By John Donovan

There was a time, from the early 1980’s into the 1990’s when our company Don Marketing, had a great relationship with Shell.

We devised a host of successful forecourt petrol sales promotions involving a distribution of several hundred million game cards. 

The games caught the imagination of the public and the news media. 

A 30-minute video compilation from over 30 years ago features some of our games for Shell, such as Shell Make Money, which boosted petrol sales by 30% not only in the UK but also in other countries.  read more

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