ALFRED DONOVAN LIBEL ACTION AGAINST SHELL IN APRIL 1995 ACTION No. 1995 D328
Marketing Week: Shell faces libel threat from Don: 31 March 1994
Sales Promotion agency Don Marketing is threatening to sue Shell UK for libel while at the same time circulating the results of a poll it claims to have carried out among Shell retailers.
The two companies are due to meet in court over Don’s accusation that Shell used its ideas in a series of promotions without permission or payment.
Don has sent a letter to Shell from solicitors acting for Don claiming a press release the company issued two weeks ago was defamatory and untrue (MW March 24) and is demanding a retraction.