By John Donovan
Just read the article by Tom Banks published today by Design Week under the headline:
“Shell lifts the lid on new digital strategy”
Radley Yeldar has redesigned Shell’s website, which will act as a hub for all corporate and consumer activity.
Radley Yeldar digital director Richard Coope says this extended to 74 different websites, in the region of 68 social networks and accounts and 18 mobile apps. In total they found were 27,000 pages of content.
His team has worked with the Shell brand and visual identity teams to make Shell’s branding “more in tune with a digital environment”. It is, he says, “the most rigorously policed and well understood brand in the world.”