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Shell’s Ben van Beurden: Oil vs Uber in the battle of reputations

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But it wasn’t oil price, or strategy that landed him prime time interviews. Instead, it was the comment that his next car would be electric. “It wasn’t a planned remark, it just came out,” he said. “But it shows how charismatic renewables and electricity is at the moment, much more charismatic than gas and definitely much more charismatic than oil.” A perception that oil and gas have a shrinking role to play is one the industry needs to address head-on. “If you really want to be charismatic about what needs to happen in a big way you would focus on gas,” he said. And that includes an education around renewables. FULL ARTICLE read more

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