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	<title>Royal Dutch Shell plc .com &#187; Alan McNab</title>
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		<title>Will Shell&#8217;s intergalactic experiment pay off?</title>
		<link>http://royaldutchshellplc.com/2008/08/19/will-shells-intergalactic-experiment-pay-off/</link>
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		<pubDate>Tue, 19 Aug 2008 13:47:05 +0000</pubDate>
		<dc:creator>John Donovan</dc:creator>
				<category><![CDATA[Archive]]></category>
		<category><![CDATA[Don Marketing]]></category>
		<category><![CDATA[John Donovan]]></category>
		<category><![CDATA[Alan McNab]]></category>
		<category><![CDATA[Shell Star Trek Game]]></category>
		<category><![CDATA[Stuart Carson]]></category>

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		<description><![CDATA[ARCHIVE ARTICLE: Hang on! I've got a new idea... ...said Don Marketing when the agency sold Shell its idea for the Star Trek promotion, neatly persuading the oil giant to abandon its catalogue scheme promotions. Case study by Anne-Marie Crawford]]></description>
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