John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes.
Posts Tagged ‘Don Marketing’
SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON
Don evolved Shell’s legendary ‘Make Money’ promo back in 1984 (still the benchmark by which the success of forecourt promotions is measured) and the relationship between the two companies – now sadly soured – spans thirteen years.
Click to continue reading “SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON”
DON MARKETING STEPS-UP ITS ATTACK ON SHELL
Don then formed a Shell Corporate Conscience Pressure Group and mailed Shell dealers and institutional shareholders accusing the oil giant of a cover-up involving a “flawed promotion”.
Click to continue reading “DON MARKETING STEPS-UP ITS ATTACK ON SHELL”
Shell is back making money
Shell’s retail advertising and services manager Mike Beach: ‘We could not find anything better, and we finally accepted the argument Don Marketing had originally put to us in its favour as much as two-and-a-half years ago.’
Chambers’ move in promotional games
Last summer’s Great Guinness Challenge, recently nominated for an ISP award, was developed by Don Marketing and was’ coordinated by Chambers at ABM. This promotion is believed to have increased sales of draught Guinness by up to 30 per cent in the 22,000 participating pubs and clubs. The current ‘Pint Size Guinness Book of Records’ promotion was the result of a similar successful link-up.
Click to continue reading “Chambers’ move in promotional games”
Don Marketing Bottle Label Game: CINZANO INSTANT ROULETTE
CINZANO drinkers could be in for a bonanza this Christmas in a £100,000 prize promotion. A breakthrough, by promotional games specialist, Don Marketing, has created what is claimed to be the first ever scratchcard competition to appear on a bottle label.
Click to continue reading “Don Marketing Bottle Label Game: CINZANO INSTANT ROULETTE”
The legal dispute between Shell and Don Marketing… has become a public feud
The legal dispute between Shell and Don Marketing over the origin of two promotions has become a public feud, with both sides adopting hardline positions.
Shell seeks guarantee over costs in Don case
“Shell is doing all it can to stop these cases coming to court and using its financial weight against a small firm,” says Don managing director John Donovan.
Click to continue reading “Shell seeks guarantee over costs in Don case”
ROYAL DUTCH SHELL TRACK RECORD IN LEGAL PROCEEDINGS WITH THE DONOVAN’S
At the commencement of the mediation, Shell Legal Director, Richard Wiseman, grandly announced that he had been asked to apologise to us on behalf of Shell UK’s board of directors for the way we had been treated.
Click to continue reading “ROYAL DUTCH SHELL TRACK RECORD IN LEGAL PROCEEDINGS WITH THE DONOVAN’S”
Donovan issues Shell libel writ
Promotions & Incentive Magazine: Donovan issues Shell libel writ
May 1995
Picture Caption: Shell: stands by statement
Don Marketing founder, Alfred Donovan has issued a High Court writ for libel against Shell UK after it failed to retract a press statement of March 17 of this year (P&I April ’95).
A spokesperson for Shell said, “Shell intends to see matters through in court.”
Don Marketing’s separate legal action over Shell’s Now Showing and Nintendo promotions can now proceed after a Royal Courts of Justice judge ruled that £10,000 would provide adequate security against costs for the discovery stage of the case.
Link to Original Article
http://www.shellnews.net/PDFs/PromotionsIncentiveMay1995.pdf


Shell Blog RSS Feed