Shell has made the same decision and sold out of its wind interests. Last month the company also said it was pulling out of solar and hydrogen technologies. The oil giants have been rethinking their operations since the oil price plunged from $145 a barrel to $50.
Posts Tagged ‘Renewable Energy’
Grease Monkeys: Exxon’s Slick Contribution to Renewable Energy
Big oil companies like Shell and BP may be in full retreat from renewable energy. That’s not stopping them from touting green credentials wherever they can.
Click to continue reading “Grease Monkeys: Exxon’s Slick Contribution to Renewable Energy”
BP axes 620 jobs from solar business
The London-based company said last year it was going to concentrate its alternative energy business on wind and solar in the US, while rival Shell has also been cutting back.
Click to continue reading “BP axes 620 jobs from solar business”
Greenwash: Shell betrays ‘new energy future’ promises
The energy company has sold out on its renewable investments, claiming they are ‘not economic’
-
- guardian.co.uk, Thursday 26 March 2009 10.29 GMT
Shell has pulled back from its renewable investments, claiming they are ‘not economic’ Photograph: James Boardman/Public Domain
Shell, I have to report, is the new Exxon. The company that back in December was filling this and other newspapers with double-page adverts promoting its conversion to a “new energy future” of wind farms, hydrogen fuels, fuel made from marine algae and much else, has pulled the plug.
In the 1990s Royal Dutch Shell set its boffins on finding new green fuels, such as forest plantations to make biofuels. I remember them at the Earth Summit in Rio back in 1992. Not long after, Shell was for a time the world’s second largest manufacturer of solar panels. In 2004, it opened the world’s largest grid-connected solar park.
The company seemed to embrace the idea that a modern global oilcompany could and should transform itself into a green energy company. But, to rewrite its old advertising slogan, you can never be sure of Shell.
Just as the other European oil giant, BP, flattered to deceive when it began to call itself Beyond Petroleum, so too with Shell.
At a time when new bosses at Exxon in the US are making overtures to Barack Obama’s idea of a new green deal to fight climate change, Shell is going back to the bad old days.
Last week, this and other papers reported: “Shell will no longer invest in renewable technologies such as wind, solar and hydropower because they are not economic.”
In recent years, Shell has invested more than $1bn in the most commercial of the new renewable industries, wind power. It claims to have more than 500MW of wind power capacity altogether — the equivalent of half a regular power station.
It was chicken feed for them. But many hoped for more. Then last year,Shell pulled out of what would be the world’s largest offshore wind farm in the Thames estuary. The London Array would have tripled its wind capacity.
The company claimed at the time that it was going to concentrate its renewables business in the US. Now that promise has quietly disappeared. Last week, its head of gas and power, Linda Cook, told reporters: “We do not expect material amounts of investment [in wind and solar] going forward.” Biofuels will still get cash. Everything else is back into cold storage.
Why? “They continue to struggle to compete with other investment opportunities we have in our portfolio.” In other words, oil prices are back down and Shell is in this for the short term.
We are left with those, shall we say unfulfilled, ads. “Tackling climate change and providing fuel for a growing population seems like an impossible problem, but at Shell we try to think creatively,” said one. If you keep old newspapers, you’ll find it across the centrefold of the Guardian on 15 December. If not, a version is still on their web site.
But now we know the creative thinking had more to do with advertisement copywriting rather than energy technology.
The ad continues: “It won’t be easy. Innovative solutions rarely are. But when the challenge is hardest, when everyone else is shaking their heads, we believe there is a way.” Do smile, amid your tears.
Shell was busted last year by the UK Advertising Standards Authority for an ad claiming that its $10bn investment in sucking oil from tar sands in Canada was a contribution to a sustainable energy future.
Clearly it hasn’t been chastened. Those pre-Christmas ads were more greenwash. But, for anyone who has watched the company over the years, what has happened is not so much a cynical misrepresentation of its policies as an outright betrayal of past promises.
In the race for a greener future, Shell could have been a contender. Now it is on the canvas, flat out cold.
• How many more green scams, cons and generous slices of wishful thinking are out there? Please email your examples of greenwash to greenwash@guardian.co.uk or add your comments via Guardian Article
State intervention vital if Britain is to meet its green energy targets, says former BP boss
Britain must revert to greater state control of energy markets to hit ambitious targets on renewable energy and climate change, according to the former head of BP.
Fears for ‘green energy’ after investment is slashed
Shell and BP have shelved or pulled out of renewable energy projects, including a £3 billion project for 341 turbines in the Thames Estuary, and questions have been raised over the future of npower’s £2.2 billion Gwint y Mor farm off the Welsh coast.
Click to continue reading “Fears for ‘green energy’ after investment is slashed”
BP, Shell Renewable Invest Cuts Make Business Sense
LONDON (Dow Jones)–BP PLC (BP) and Royal Dutch Shell PLC (RDSB.LN) have angered environmental groups by quietly cutting back their investment in renewable energy, but experts said the move reflects a business reality that is hard to contest.
Click to continue reading “BP, Shell Renewable Invest Cuts Make Business Sense”
Shell goes to paradise in search of cheap biofuel
Environmentalists fear that Shell’s efforts to go green could end up like Captain Cook on the shores of Kona – left to die in the surf.
Click to continue reading “Shell goes to paradise in search of cheap biofuel”
Anger as Shell reduces renewables investment
John Sauven, the executive director of Greenpeace UK, said that Shell had “rejoined the ranks of the dirtiest, most regressive corporations in the world … After years of proclaiming their commitment to clean power, they’re now pulling out of the technologies we need to see scaled up if we’re to slash emissions.”
Click to continue reading “Anger as Shell reduces renewables investment”
Shell goes cold on wind, solar, hydrogen energy
LONDON (Reuters) – Oil Major Royal Dutch Shell Plc doesn’t plan to make any more large investments in wind and solar energy in the future and does not expect hydrogen to play an important role in energy supply for some time.
Click to continue reading “Shell goes cold on wind, solar, hydrogen energy”
Shell Blog RSS Feed
