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Shell Scenario planner

Shell Celebrates 40 Years of Scenarios

Comment by John Donovan: This is a press release by Royal Dutch Shell boasting about its scenario planning. The famed corporate crystal ball never revealed a world in which its so-called No.1 Enemy would be operating globally under the Royal Dutch Shell Plc top level domain name, dealing on Shell’s behalf with job applications, business proposals, complaints, invitations to speak at conferences, and even terrorist threats. This was a scenario apparently deemed too far beyond the realms of possibility to be contemplated, but it is nonetheless the incredible reality and has been for getting on to a decade. How on earth did such a supposedly far-sighted management end up in such a humiliating situation, which has already cost the company billions of dollars? Bet they also never conjured up a scenario in which Darth Watts would materialize in the guise of a holy man?

By Royal Dutch Shell plc: Published: Sunday, Nov. 18, 2012 – 4:07 pm

THE HAGUE, The Netherlands, November 19, 2012 — /PRNewswire/ —

Scenario planning helps Shell make critical business decisions

Forty years ago, in 1972, work began on what many people regard as the first Shell Scenarios document, published the following year, though the roots of this work lie even further in the past. Since then, scenario planning has been at the heart of Shell’s business, developing senior leadership understanding of critical factors in the business environment and the possible directions which economic, geopolitical and social systems could take, decades into the future. read more

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