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Posts Tagged ‘Star Trek’

UP TO SCRATCH

John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes.

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Promotions & Incentives Magazine: Warp factor ten, Captain!

Promotions & Incentives Magazine: Warp factor ten, Captain!

June 1991

While Mr Spock wimped out and took off for an easy life in outer space, his father boldly went where no one in the family had gone before – into sales promotion.

Presumably because of his connections, Mr Spock senior and the family dog have ended up working for Shell on their latest forecourt promotion – ‘Star Trek – The Game’.

Well documented in the trade press, this is of course a scratchcard game offering over £I.5m in cash prizes and 15 holidays for four to California. Holiday winners can be filmed live with the Star Trek crew at Universal Studios.

Link to Original Article

http://www.shellnews.net/PDFs/PromotionsIncentiveJune1991.pdf

Shell launches Star Trek scratchcard game

Sales Promotion Magazine March 1991

Shell launches Star Trek scratchcard game

In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue promotions.

The Star Trek theme was chosen for its broad appeal and the promotion will also coincide with the 25th anniversary of the television series.

The competition offers over £1.5m in prizes along with family holidays in California and the chance to appear with the Star Trek 
cast at Universal Studios.

A separate promotion, aimed at HGV drivers is to run alongside offering free audio tapes for every 100 litres of diesel purchased.

The company also plan to relaunch its Air Miles scheme.

Original Article

Shell launches Star Trek scratchcard game