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Wall Street Journal. Jeroen van der Veer

What the news media says about the website which has cost Shell billions…

In July 2007, the One World Trust, an independent research organisation associated with the UK Houses of Parliament and the United Nations, said in an "Accountability in Action" newsletter: "As The Royal Dutch Shell plc website shows, a gripe site can have a profound impact on global organisations". The newsletter went on to say: "The site has not only cost Shell billions of dollars in Russia... "even Shell insiders unhappy with the company use it".

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