Extracts from an article published in a SHELL IN-HOUSE MAGAZINE: PAGES 20/21: March? 1984
THE FINALE
In an interview with Ken Danson, Manager of Shell Retail’s Sales Development Unit, we review the recently ended promotion. Did it come up to expectations? What will happen next?
KEN DANSON, Manager of Shell Retail’s Sales Development Unit, was responsible for getting Make Money into a state of lift off, and his was the desk on which, when there were problems, the busk stopped. How, then, does he feel about it – now that it’s over? Did it have the desired effect? ·
Mr Danson is in no doubt about either question. It was, he told us, “a huge -success”. A week or so earlier, we had heard his boss, David Burchell, Manager of Shell’s Retail Division, neatly fielding questions on Radio 4.
Some measure of Make Money’s popularity is afforded by the fact that roundabout the halfway point, Shell had to order a reprint of the game pieces.
SEE FULL ARTICLE BELOW. USE YOUR BROWSER TO ENLARGE IMAGE.
Tiny print gives the address for sending major prize claims – 43/45 Butts Green Road, Hornchurch, Essex, RM11 2JX (Don Marketing’s address, the location of the promotional games team led by John Donovan from 1967)
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
