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Below-the-line agency Don Marketing is taking Shell to court

Marketing Magazine

23 April 1998

STOP PRESS COLUMN: Below-the-line agency Don Marketing, which is taking Shell to court over the copyright of the Shell Smart Card, is booking full-page ads in newspapers over the next two weekends to alert Shell shareholders to its dispute with the company. The ads will direct people to a specially set-up Web site, on which the agency has posted full details of its claim that Shell stole its ideas for the loyalty scheme.

Don Marketing booking full-page ads to alert Shell shareholders to its dispute with Shell (Original Article)

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