Royal Dutch Shell Plc  .com Rotating Header Image

Edelman, Burson land global deals with unified Shell

PRWeek: Edelman, Burson land global deals with unified Shell

“ Burson, meanwhile, is to promote the new corporate entity – created earlier this year from the merger of Shell Transport & Trading and Royal Dutch Petroleum – to shareholders, media, NGOs, and government agencies worldwide.”

Monday 3 October 2005

Ian Hall 3 Oct 2005

LONDON: Edelman and Burson-Marsteller have emerged triumphant in two hotly contested agency competitions. Each firm has secured a major piece of global business for the newly unified oil and gas group, Royal Dutch Shell.

Edelman will promote Shell’s retail business across up to 17 markets, pushing everything from branded products to its sponsorships in areas such as motor racing.

The agency’s London office will spearhead work on the account, bringing in annual fees understood to be worth more than $3 million.

Burson, meanwhile, is to promote the new corporate entity – created earlier this year from the merger of Shell Transport & Trading and Royal Dutch Petroleum – to shareholders, media, NGOs, and government agencies worldwide.

The account is said to bring in at least $1 million per year for Burson. Both Edelman, which will start work next month, and Burson were still hammering out contractual details with Shell as PRWeek went to press.

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comment Rules

  • Please show respect to the opinions of others no matter how seemingly far-fetched.
  • Abusive, foul language, and/or divisive comments may be deleted without notice.
  • Each blog member is allowed limited comments, as displayed above the comment box.
  • Comments must be limited to the number of words displayed above the comment box.
  • Please limit one comment after any comment posted per post.