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BrandRepublic: Shell to tour US

Ted McKenna PR Week USA 8 Jun 2006 22:25

HOUSTON: Shell Oil Co. over the next two years will send its senior leaders on a 50-city “tour” to inform the public about the complexities of the gasoline market. The effort kicks off on June 16 in Dallas.

Shell’s in-house PR staff will arrange for President John Hofmeister and other Shell executives to do one-on-one and group meetings, receptions, speeches, and other events with local chambers of commerce, rotary clubs, educational institutions, media members, environmental groups, government officials, Shell employees themselves, and others.

“The goal is to try to engage and help educate the people who have a stake in Shell, but also to listen to what their questions [and] concerns are, and try to address those,” said Darci Sinclair, senior media relations specialist at Shell. Sinclair added that over the course of the next two years, Shell hopes to meet with roughly 10,000 people in the cities…

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